
Nordic Symmetry – Strategic Communication in the 21st Century
Af
Kresten Schultz JørgensenPris
500 kr
Om bogen
Corporate communication is no longer a mere support function — it is a strategic foundation for trust, legitimacy, and long-term stakeholder engagement.
Nordic Symmetry introduces a new paradigm: a shift from transactional communication to relational trustbuilding. In an era of rising societal and environmental demands, organizations can no longer rely on controlbased, tactical messaging. Instead, they must embrace transparency, inclusivity, and ethical co-creation as core strategic principles.
Nordic organizations have long embodied these values — prioritizing stakeholder dialogue, corporate responsibility, and ethical leadership before they became global imperatives.
This book explores how these principles can be systematically applied to Corporate Affairs. Nordic Symmetry presents a unique blend of real-world cases, strategic models, and action - able insights.
The book features both broad industry examples and defining case studies that illuminate how trust-driven positioning can transform corporate narratives and market positioning. This book equips communication professionals, corporate leaders, and students with the tools to navigate today’s evolving Corporate Affairs landscape.
Udgave:
1
Udgivelsesdato:
05.05.2025
Sider:
408
ISBN:
9788757457568
Part I - The Framework - Corporate Affairs in the Nexus of Transformation
Chapter 1 - Introduction: Corporate Affairs
Chapter 2 - The Inspiration: Nordic Symmetry and the Toolbox
Chapter 3 - Strategizing in Volatile Times: Plan and Perspective
Part II - The Elements—Essential Tools for Corporate Affairs
Chapter 4 - From Awareness to Alignment – Transforming Stakeholder Engagement
Chapter 5 - Digital Dynamics in Corporate Affairs
Chapter 6 - Positioning - Connecting the Dots
Chapter 7 - Strategic Narratives: Crafting Authentic Connections
Part 3 - The Execution - Turning Plans into Action
Chapter 8 - Issues Management - Staying Ahead
Chapter 9 - Public Affairs: Business and Politics
Chapter 10 - Strategic Media Relations—Building Bridges and Shaping Perceptions
Chapter 11 - When It Hits the Fan: A Guide to Crisis Communication
Chapter 12 - Organizing and Implementing Corporate Affairs