“Mr. Jensen represents an important and unique voice in the field of negotiation. I have been consistently impressed with the depth and breadth of his writing, which presents complex negotiation concepts in user-friendly, operational ways that draw on his vast negotiation consulting experience. His novel approach combines expert academic knowledge with practical approaches and has generated a unique concept in SMARTnership and the financial model of NegoEconomics. 
Mr. Jensen is a prolific writer and educator on negotiation, communication, ethics, and trust. His output of high-quality books and articles is indeed remarkable. “
- Director Daniel L. Shapiro, Ph.D., Harvard International Negotiation Program, Harvard Law School, Associate Professor of Psychology, Harvard Medical School

"This brilliant book is full of practical, exceedingly useful and interesting ideas and tools for negotiation either for the beginner or the seasoned professional and will guide anyone to a better negotiation competency.
This is a treasure trove of practical wisdom that takes the reader along the path to successfully cultivating the art / science of negotiations and offers immediately actionable steps for improvement in your real world commercial negotiations. Keld distils the essentials of negotiations into a read - worthy, must read on negotiations.

Joseph F Martinez, Chief Procurement & Financial Services Officer for MUFG Mitsubishi UFJ Financial Group